New research from the Charities Aid Foundation (CAF) examines how high-net-worth individuals in the UK give to charity.
Findings reveal that donation preferences among the wealthiest 1% differ significantly from the general public. Education is their top priority, whereas education ranks among the least popular causes for the wider population. Additionally, wealthy donors increasingly give non-cash assets such as property, stocks, and artwork and explore innovative funding methods like match-funding and social investment. Access the full report here.