The evolving social media landscape has left many charities feeling conflicted about how best to use their accounts to continue connecting with both others in the sector and the general public.
Charities once simply used social media as a tool to spread awareness of their cause and engage directly with beneficiaries, funders and each other. However, changes to how these platforms combat hate, vitriol and misinformation – as well as their increasingly controversial owners – have caused some charities to rethink how best to support their often vulnerable communities. Read more here.