A wildlife protection campaign by sustainable transport charity Sustrans breached the fundraising code by potentially misleading donors, it has been revealed.
The Fundraising Regulator found that Sustrans’ campaign on social media was likely to mislead donors as it failed to mention the charity’s primary aim to increase active travel by expanding and developing the National Cycle Network (NCN). This omission could have led potential donors to believe that their contributions would mostly go towards the promotion and protection of wildlife, the regulator said. Read more about this here.